The first edition “Vegan Activist Guide to Starting a Website, Getting Traffic & Making Money to Support Your Passion” is now available for download.
The full content of the current edition is here. I’ll be continually adding new information, so eventually the guide is going to be filled with tips and tricks to build successful website that promote veganism, as well as allow you to make some money on the side. It’s primarily addressed to vegans and vegan food blogs (because it’s going to be based on my own experiences with building a food-related blog, GreenReset.com), but other people with passion, animal rights activists, environmental activists, and other people who simply care will also find lots of useful strategies that they’ll be able to use to build their own site, or if you already have a site, to make it more successful.
Here is the first chapter.
My top Reasons Why You Should Start a Vegan Recipe/Health Site
There are millions of recipe, health and nutrition pages on the Internet. Why do we need more?
Most of the health and nutrition sites repeat and strengthen myths and misconceptions, repeating the existing cultural patterns. I feel sick to my stomach when I read that “We need milk for strong bones.” “Lack of animal protein will make you weak.” “Eating fish is important to get your omega 3 fatty acids.” And if I read another article about how great it is to eat like a caveman, I think I’m going to scream!
Fact is, most of the recipes you find use animal ingredients, whether they need it or not. What I mean is that while it would be an impossible job to create a vegan recipe for “barbecue ribs”, many dishes call for butter, milk or eggs even if they don’t wouldn’t really suffer when prepared with vegan alternatives. It’s just a habit that most people don’t think about, using animal products everywhere, even if the dish can be easily created using plant-only ingredients, without sacrificing the taste.
For example, a simple search for “sweet potato soup recipe” provides results that use chicken stock, cow’s milk and cream, and possibly other animal ingredients, which are totally unnecessary. The soup can be prepared as delicious without it.
Various incarnations of high-protein diets are gaining more and more popularity today. Despite overwhelming scientific research to the contrary, many people truly believe that Paleo diet, Atkins diet, and various other version of low-carb, high-protein diets are a healthy choice for losing weight and improving one’s health. Even though many doctors and scientists are speaking out (books, such as Eat to Live, Super Immunity, The China Study, Forks over Knives, Food Revolution, speak about the other, dark side of eating meat from the health, environmental and ethical perspective), the changes in the mainstream awareness are painfully slow.
To reach the tipping point, for the veganism to truly enter the mainstream culture, I believe we need to reach more people – even those who are not actively searching for information on veganism, who may nevertheless be READY to make the switch. Even though veganism has made great advances in the past decades, it’s still on the sidelines of the mainstream culture, so even people who are ready to hear this message, aren’t “registering it”.
I know that because used to be one of these people. I read a lot about health and nutrition, but the topic of ethics and environment never (or rarely) came up. Often, we have to come across the same information several times before we register. Just comparing it to the amount of information on high-protein diet, the Paleo diet or Caveman diet and such – there is just no comparison.
It wasn’t until I listened to John Robins, … that I made the switch to 100% vegan diet. I wish I came across this information sooner.
Even though I am a newly converted vegan, I’m really passionate about this issue. It took me 46 years to get to this point, and I wish I could help others “see the light” sooner. I don’t think there is enough information out there that would make it easy for people to come across it. And I don’t mean when they search for “vegan recipes”, because that means they are already aware, but people who simply search for regular recipes and health tips. I was always into healthy eating and living, and the fact that it took me so long is really upsetting – but at least I finally made the switch.
A lot of vegans are passionate about sharing their knowledge. The first thing that comes to mind is to share your knowledge with your closest family and friends, right? Right. Unfortunately, from my experience, these are the people who may be the least receptive to hearing your message. I know this well, because I speak from experience.
Internet provides a perfect opportunity to promote compassionate lifestyle – without being pushy or preachy.
And the good news is you can even make some money from your passion.
Few people wake up one day and decide to search for information on veganism. But millions of people go to Google and other search engines to search for recipes and health tips.
So, for example, they may be searching for a recipe for sweet potato soup. Depending on the search engine rankings, they can come across a recipe that includes ingredients such as heavy cream, chicken stock and perhaps even bacon. They can also find a recipe that is totally vegan, with almond milk, vegetable stock, and caramelized pears.
They don’t even need to think about it as vegan – it’s just what this recipe calls for. Now, they probably will not have the ingredients required for many of the vegan dishes – such as almond milk in this case, but if the recipe looks interesting enough they may go and get the ingredient to make the recipe (if they are just planning their meals in ahead), or make a mental note to themselves to try it next time. This way you’ll be converting them to eating vegan food without them even knowing. If they sign up for your newsletter, you can keep sending them delicious recipes, and also start educating them about the benefits of vegan diet.
And if you really don’t want to write about food and cooking, there are plenty of other topics that can be used as a starting point to discussion on animal rights and ethical eating. For example, clothes and fashion (leather, wool and feathers), makeup (animal testing and animal ingredients), pets (why we love certain animals and eat others), environment, gardening (without using animals for soil), etc. Again, it’s important to attract traffic from general keywords (meaning, not just “vegan fashion”, which would attract mostly people already aware of the issues).
When someone becomes vegan, they often find themselves taking a long, hard look at their lives, and lots of times they decide they want to make changes other than what they are eating and wearing – they want to work toward a more vegan world. “How do I find a vegan job?” or “How can I do work that I feel passionate about?” are some of the questions that you may be asking yourself. Especially, if you find yourself doing a job that goes against your values as a vegan, for example, in a restaurant serving steaks, or at a store selling leather boots.
And even if you cannot relate to that, when you are vegan and your workplace is not, the world can seem a very unfriendly place indeed.
I’m still working on this guide, but I wanted to make it available for download in a draft version to see if you have any comments or questions. Please email me or use the comment field below.
To download, simply right click and save the file to your computer. Or you can simply click on the link and read it in your browser.
Please be sure to come back and let me know what you think!