Now, once you have your brand new site all set up, it’s time to start creating content and promoting your site.
Here are the top 10 techniques you can use to write content that will attract readers to your site.
1. Write at least five long and super-useful posts aimed to teach your audience something about your subject. You can call them authority posts, pillar articles, or whatever else you want. The point is this type of posts has long term appeal, stays current (it isn’t news or time dependent) and offers true value. How long do they need to be? At least 600 words or more. Super-useful meaning with lots of practical tips, advice, lists and step-by-step tutorials.
Of course, don’t stop at five. The more articles like that you publish on your site the better. Make sure they are easy to find on your site, getting them more exposure than other posts. Just remember to keep providing valuable information to your readers. Don’t sacrifice quality for quantity.
2. Start commenting on other blogs. Once you have some content on your site you can start promoting it by visiting other blogs and leaving comments. You should aim to comment on blogs focused on a similar niche topic to yours, since the readers there will be more likely to be interested in your blog. Find popular blogs that are a good fit for your target audience, read some posts and write relevant comments.
Most blog commenting systems allow you to have your name/title linked to your blog when you write a comment. This way, people reading your comment can click on the link and get to your site. If you have something interesting to say then people will be want to read more of your work and click through to visit your site.
Tips for commenting:
- Don’t even bother writing comments like “Very useful post, thanks” as most webmasters consider such comments spammy and don’t approve them. Try to add something to the conversation, and you’ll not just get approved, but also people will click through your link to visit your blog.
- Always fill in the URL box so that the owner can find your site.
- Go to gravatar.com and get yourself a gravatar. A gravatar is an image that follows you from site to site appearing beside your name when you do things like comment or post on a blog. This image is linked to your email address, so whenever you enter your email address when leaving a comment, the gravatar will be shown next to your name.
3. Encourage comments on your own site and respond to them. To encourage comments you can simply pose a question in a blog post to start a conversation going. Be sure to always respond to comments as well. When you answer people’s questions, you become an authority.
A highly effective way to encourage comments is to install the following plugins on your site:
- Do Follow
- Comment Luv
- Keyword Luv (this plug-in needs to be manually uploaded)
- Top Commenters
Once these plug-ins are uploaded and configured, simply post to your new site that your ―blog is a Do Follow blog and also be sure to include them as keywords in your title and description such as: Keyword Luv, Comment Luv, DoFollow, and Top Commenters.
- Expect low quality comments, so you may want to warn people that comments like ―”Nice site” will be deleted. Also tell your visitors to add relevant comments and their comments (and links will be gladly accepted).
4. Link to other websites and blogs in your writing. By linking to other authority websites in your niche that have useful content you can add lots of value for your readers. When linking to other blogs, the added benefit is that you can do a trackback to their entry. What this does is leave a truncated summary of your blog post on their blog entry – it’s sort of like your blog telling someone else’s blog that you wrote an article mentioning them. Trackbacks often appear like comments.
This is a good technique because like leaving comments a trackback leaves a link from another blog back to yours for readers to follow, but it also does something very important – it gets the attention of another blogger. The other blogger will likely come and read your post eager to see what you wrote about them. They may then become a loyal reader of yours or at least monitor you and if you are lucky some time down the road they may do a post linking to your blog bringing in more new readers.
5. Submit your site to blog directories and blog carnivals. A blog carnival is a post in a blog that summarizes a collection of articles from many different blogs on a specific topic. The idea is to collect some of the best content on a topic in a given week. Often many other blogs link back to a carnival host and as such the people that have articles featured in the carnival often enjoy a spike in new readers.
6. Repurpose your content and post it on other sites. Write short articles and include a link to your site in the bio/resource box at the end of the article, and post them on free article sites, such as:
7. Offer to be a guest writer. This is a very powerful technique. Find popular blogs or websites in your niche. First, to establish a relationship with the website owner, you may want to read their posts for a while and leave thoughtful comments. If you can write an article for someone’s site, you will certainly be able to link to related resources on your site. Write a great article and submit it to a high-traffic site.
8. Offer to do link exchanges. Ask to exchange links with popular sites. One way to do it is to find a posts that is interesting and relevant to your readers, and link to it in one of your articles. Ask them to do the same. You can also as to exchange blogroll links.
9. Write and submit press releases. Sites like PRWeb will publish them and link to you.
10. Use forums and discussion boards. Try to find something that people are really confused about. Provide an answer to their question or problem. If you answer their question they will automatically start to wonder who you are and follow the link in your signature.
11. Make sure your blog is set to public, so that your content is visible to the search engines, and publish a newsfeed.
These are just a few basic tips. Finding readers is all about testing to see what works best for you and your audience.
If you want more tips, read 102 Ways To Make Your Site A Back-Link Superstar.