Writing interesting and persuasive content, day in and day out, can seem like a truly daunting task (I’m speaking from experience).
If you are not a writer, chances are you’ll be soon asking yourself “how do I write content so others want to read it (and buy stuff from me)”.
The bad news is, unless you hire a writer to do it for you, there is really no way around it. You’ll have to write lots of content, and the better your writing, the easier it will be for you to attract and keep your readers.
The good news are you don’t need to be a great writer to be successful online.
So, before you run out and search for copywriting courses or consider hiring a writer, here are some tips for you how to approach this copywriting thing:
The #1 easiest way that you can transform the tepid results that you are getting, right now, out of ALL of your online efforts – and most specifically out of your copy – is to CARE more. Not about your results. About the pain that your client, your customer, your anonymous web browser is feeling in the pit of their stomach about the problem you are apt to solve. And I don’t mean by using more “power words” or any other of the nonsensical nothingness that many of these online copy teachers are torpedoing at your sense of self –improvement.
I mean you have to feel GENUINE empathy for your prospect. The best copywriters will tell you that good copy is an INTERIOR process – not the result of some compendium of slick words, headlines and buzz phrases. No amount of “scarcity” or cool fonts will make you good. If you care – it shows. If you’ve been there before – it shows more.
Want to be a better copywriter than the very best whose pens presently are pressed up against the proverbial paper? Go to what you know – and sell THAT. Know what it feels like to be fat and picked last in gym class, not go to your senior prom and hide while your friends and family were hitting the beach in the summer for fear of being humiliated in a bathing suit in public? Guess what? You WILL understand what your prospect needs to hear to make the change in his or her life – and will be able to communicate that FAR better than someone who has never walked a minute in those moccasins.
Look – at the end of the day – if you are able to FEEL something genuine and powerful and truly want to help people achieve their goals and move out of the ever-present ruts that we all occasionally find ourselves struggling through….You can be a phenomenal copywriter. Because you aren’t selling. You are SOLVING. And sharing. This is a very powerful distinction – and one I am personally so SICK and seeing overlooked, especially in the over hyped and under delivered online space. If you feel the obligation and honor that comes with helping people truly high step and hurdle their proverbial problems, you will be the richest man (or woman) in your niche. And that includes far more than just the kind of wealth you deposit in the bank.
How To Write Better Online Copy:
So, there you go. Write like it counts, no matter what your audience size.
