There are only two ways to make your website appear on the first page on Google: through paid advertising (PPC) or through search engine optimization (SEO). Although PPC can guarantee your website a spot on the first page of the SERPS, you can save money by employing updated SEO techniques. Here are some SEO tips to consider:
WordPress (WP) is a content management system that allows webmasters or web owners to create blogs and sites quickly and easily. All you need is a hosting service and a domain name to get started. Usually, hosting providers have built-in software that allows users to install WordPress with ease. WordPress is specially designed for SEO. It allows Google and other search engines to crawl its pages faster than a traditional website. You can also use plugins like the All in One SEO and Yoast SEO to ensure that every page or post you create on your website is optimized for certain keywords.
Target frequently-searched yet low competition keywords
This can be a tricky aspect of SEO, but you can use third-party keyword research tools to find highly-searched, but low competition keywords. It is hard to target single or double-word keywords today because most of them are in the high-competition category. Hence, try to target keywords with a length of about 3-7 words. Although the Google Keyword Tool is free to use, the results may not be very reliable, unless you are using it to target keywords for PPC. Your best bet is to find a reliable tool that you can use for keyword research and analysis.
Write Quality Content
While it is true that you always have to consider SEO while providing content for your website, be sure to post something that your visitors will love to read. Keyword-stuffed content will only cripple the chances of your website to rise up the SERPs. Insert useful links on other web pages on the site as well using relevant anchor text.
Build Quality Links
Here is the real deal. To really ensure that your web pages will appear on the first page on Google, build quality links from external sources, especially on high Page Rank (PR) websites. Get a list of high PR sites and get backlinks from them. You can also create links on web 2.0 sites like Squidoo, Tumblr, YouTube, and the like. Finally, be sociable. Share your web pages on social networks like Facebook, Google Plus and SaleSpider.