Every good business person will tell you that doing business is all about three things: location, location, location. Just because much of business has moved into the virtual realm does not mean that the old adage has died away. It is just that now the location has a URL and exists at the top of the search engine results page. So how do you know if your search engine optimization (SEO) efforts are working? A simple rank tracking tool can tell you where your business is located in terms of SEO.
Be Number One
A web page that is at the top of Google’s search engine will be the one that receives the most hits. As you go down the page, people are less likely to find your business amidst all of the other web site choices. Get to page two, and the click rate drops precipitously. Most people do not even get past page three. That is why the location at the top of the page is so important, but how do search engines find everything out there and classify it? That is a closely guarded secret that includes a mathematical algorithm that calculates how many web pages connect to yours, how many page views you have received, how often the page gets updated, and when it was last updated. All of those things have a rank and a weight, and are used in conjunction with other numbers to come up with how legitimate your web site is.
Legitimate Web Sites
When the internet started, people would fool the search engines by writing the same words over and over on their web pages in 0 point font. This meant that visitors could not see the words, but search engines would read them, and call that page up to the top of the search. People are not always honest about what is on the page, so search engine algorithms had to become more sophisticated about how they calculated which web sites were related to what the person was really looking for. One of the biggest advancements is to consider how many web sites link to another. Links are a little harder to fake. It can be done, but it is time consuming to create multiple web sites to link to another web site. There is all of the content that needs to be created, photos uploaded, and then the actual links to make.
Location! Location! Location!
Even with all of the changes in business today, it is still about location. When you hire a company to make your web page rise to the top of the search engines, you want to know that the company is doing its job. A good rank tracking program can help you figure out what your rank is and what you need to work on. You might rank number one on Google, but number three on Yahoo! if that is the case, there are some things that you could do to bring that Yahoo! ranking up.